The way in which ideology is inscribed in ordinary language is also apparent in the differentiation between women who are available for marriage and those who are not (Miss, Mrs). The marking of this difference implies a distinction which is in some way essential between married and unmarried women, while men remain Mr whether they are married or not. The usefulness of making and publicly labelling the distinction between married and unmarried women in a society in which men have been conventionally responsible for taking the initiative in selecting a marriage partner is easily overlooked in favour of its naturalness.